Yahoo Search Marketing (YSM), formerly Overture.com, is one of the leading PPC (pay-per-click) networks available to advertisers. Prior to Google Adwords, Yahoo Search Marketing was the leading PPC engine around. Their search networks contains the likes of:

Yahoo!

AltaVista

CNN

InfoSpace

We highly recommend that you use Yahoo Search Marketing as well as Google Adwords because if you are not using both of them you are only reaching half of the Internet with your ads. We use both YSM and Adwords and we have always found that close to half of all our conversions come from Yahoo. The traffic quality is equally as high as Google traffic, which explains why you can expect 100% more sales if you start using Yahoo as well as Google


If you are looking to expand your advertising campaigns and reach a larger audience, Yahoo Search Marketing is your best choice because of the high quality traffic their network delivers. It is very comparable to Google’s and often times you can find very low CPC, high converting keywords. Yahoo Search Marketing will also give you the ability to now get targeted placement within Yahoo which has yearly search queries that total just slightly less than Google’s market share. This means you will be able to drive large amounts of quality from another source to your website

Sign Up

Yahoo has a few different account options that may or may not fit your needs upon signing up. You can get started with Yahoo Search Marketing for around $30, and once your account is set up you can begin setting up your campaigns. Use the following link to sign up

http://searchmarketing.yahoo.com/arp/sponsoredsearch_v2.php?o=USCJ20

Upon signing up through the link above, you will receive a free $50 credit to your account. This credit can drastically help you when getting started.
Adding Keywords
One of the most frustrating things about Yahoo! Search Marketing is the fact that it can be very difficult to get approved for keywords. Once your keywords have been submitted, they are put to the “Editorial Listings” section where they are basically put into a buffer, awaiting a review. This process usually takes 3-5 business days