set up a Google Pay Per Action Campaign
By admin | Feb 19, 2008
There is a lot of buzz out there about Google’s new PPA (Pay-Per-Action) ads which are currently in beta
step by step set up a Google Pay Per Action Campaign
going into the conversion tracking section and choosing Create New Action
Then you define your action and set a price for each completed action
Next you will be presented [...]
AdWords basic for beginners
Use dynamic titles
Dynamic titles are easy, they don’t cost anything and they usually have a good effect on CTR and conversion rates. The phrase that the searcher uses in their search will come up as the the title of your adword. This saves you having to create an individual ad for each keyword and means [...]
