After months of testing AdSense have announced that they’ve added scrolling ads to all CPC text ads.When a user clicks on the ‘next’ button, an entirely new group of ads will appear in the ad unit, giving your users greater control over the ads they see and click
As publishers You won’t generate earnings for clicks on the ‘next’ and ‘previous’ buttons, but these buttons will help improve both advertiser value and your potential revenue. When users click on the buttons, they begin interacting with the ads and are more likely to find the specific offering they’re looking for
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