Adsense users now have the ability to choose a new medium to display ads, and that is through a YouTube video player that plays the top videos in a random or selected genre of videos. The new player has a your previous ads placed in the player along with ads that appear as the video is being played.

Just like AdSense for content, ads in video units can be either contextually targeted (both to the content of the site and the video) as well as site-targeted to individual websites.

Each video player features standard YouTube video controls, allowing users to play and stop the video at any time. While the video plays, they can click on either overlay or companion ads, and the advertiser’s site will open in a new window or tab.

All video units are user-initiated, so they won’t be intrusive to your site’s visitors. Users also have the option to minimize the overlay ad if they’d prefer.

Video content comes from select YouTube partners who have chosen to make their videos available to publishers in the AdSense network along with targeted advertising