Only buy links from sites that are highly relevant to your web site content

If the site you are buying links from already has more than 5 paid links on the page, walk away

If the site labels the links as “sponsored” or “paid links” or anything like that, walk away

Don’t buy footer or sidebar links

Check that the page ranks well for its targeted keywords

Try to make your anchor text look natural

Point the links at different pages within your site. Don’t buy lots of links for your homepage

and do not buy

 links on irrelevant sites

 all your links from .edu sites

 all your links from .gov sites

 links from large networks all sitting on the same C Block IP

Purchase links around stop words such as advertisement, paid, partners

 all your links from forum signatures