Good quality links - especially from webpages on a similar topic to yours - are crucial to getting ranked well in the search engine results. The search engines figure that sites with more good links to them are more important & will reward them with better rankings

Write your title & link text

Many directories require that you use your site’s name, or your actual business name as the title. Others will let you expand upon it a bit, so give this a bit of thought.
For example, the actual name of one site I’ve promoted is webmaster group.

But if the directory allows it, I will list the title as webmaster group & make money. That still sounds natural, and gets a couple more keywords into the title (which is usually used as the link text)

Write a brief description of your website.

(200-255 characters - that’s about 20-25 words or so, probably 2-3 sentences.) This is the description that will be displayed with the link to your website in the directory. It should contain some of your keywords (without sounding ’spammy’) & explain what your site is all about. You have a very limited space to do that, so you need to make every word count.

Avoid repeating the same word too many times and be very clear & professional. Don’t repeat the name of your business. Don’t use words like “best” or “number one” - be factual. Don’t include dates or prices. Write an engaging description of your website that will make people want to click on the link to your site.

It is also a good idea to write an even shorter description, as a few directories just want 1 sentence. This one has got to be even more to the point than the first one.

Just like with the titles, you’ll probably want several descriptions which you can use based upon the nature of the directory to which you’re submitting and its length and style requirements.

List your keywords, in order of importance.

Some directories want you to submit keywords in addition to your description. Also, some directories want the keywords/keyphrases separated by commas, others just want them separated by spaces. So it’s worth writing 2 lists, formatted in the 2 different ways.Again, don’t use the same word more than about 3 times, it chews up space & may be considered spamming. Use words that are actually on your website, and ones that people would likely search on to find a site like yours. You’ll want about 200 characters in your keywords list. But also make a shorter list because some directories will want only about 5 keywords.

Don’t make it sound “spammy!”

That goes for titles, descriptions, and keywords. Avoid promotional language & repetition. Just be honest & objective, write your text carefully with your visitors (not the search engines) in mind & you will do fine.

Double-check everything.

After you’ve written your titles, descriptions, and keywords lists, check for spelling, grammar, capitalization and punctuation errors. Have a friend who’s familiar with your site and/or business proofread as well. It’s usually not possible to edit your listing after it’s submitted so it’s important to get it right the first time.

Choose the right category.

Take a little time to browse through the directory to find the category that most closely fits your website. This is important, as many directories will reject your site if it’s submitted to an inappropriate category.However, if there are 2 categories which are equally suited to your site, choose the one with least number of other links (competition) or the one with the higher Google PageRank. (If you don’t have the Google Toolbar installed, you can use our PageRank checker.)

Use an alternate email address.

Many directories require an email address, to confirm your submission or for other purposes. I’d recommend setting up a unique email address (a real one) just to submit to the directories. Most directories won’t sell your email address. But it does happen occasionally. Just to be on the safe side, use that alternate address. You don’t want your primary email address to be targeted with spam. Be sure to check your email regularly. Some directories will send you an email with a link in it which you must click to activate your submission.

A note on URLs (web addresses)

Most web directories won’t accept an URL that redirects to another. Use only your primary web address. Most directories accept only domain names (your homepage), rather than deep links. For example, they would accept http://www.webmastergroup.org, but not http://www.webmastergroup.org or http://www.webmastergroup.org/yourname This is one reason it’s best to have your own domain name.

Some directories do allow you to submit an interior webpage by paying an additional fee.   

Submit to quality websites & don’t use automated submissions

good luck 

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